So, some 4.6 million people watched the 24th edition of Anugerah Juara Lagu last Sunday. Not bad indeed :)
And there's no denying that the show itself was nothing short of spectacular. With a budget of RM2m, it was a production with the biggest use of LED screens. And over 200 people worked behind the scenes to make sure everything went perfectly.
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And there's no denying that the show itself was nothing short of spectacular. With a budget of RM2m, it was a production with the biggest use of LED screens. And over 200 people worked behind the scenes to make sure everything went perfectly.
Of course what I need to plug here is the digital efforts done my own Alt Media team at the event.
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On top of the usual stuff we do at major live events, like live streaming, live photo galleries and behind-the-scenes videos, incorporating social media in a big way proved to be the cutting edge at AJL24.
With tweeter and facebook embedded on the AJL microsite, the got the hype going through digital word-of-mouth courtesy of the fans themselves.
And the buzz kicked into overdrive the day of the event itself, as the conversations got even more intense starting from the Red Carpet event that was streamed exclusively online.
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Once the show began, the beauty of social media and a big TV event converging was there for all to see (and be a part of). Clusters of fans were having their own running commentaries on both twitter and facebook.
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It was an AJL unlike any other with people enjoying and debating it in homes, mamaks, kopitiams, and in the digital world.
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AJL "Reinvented"? I definitely think so...
